Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn’t enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Why your brand campaign may not be ready for AI Max Read More »
Opinion
Auto Added by WPeMatico
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
The problem with AI share of voice and 3 metrics that matter more Read More »
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here’s why Google AI Brief matters.
Google AI Brief may be the replacement keywords never had Read More »
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here’s how to evaluate funnel health and adjust spend as market dynamics change.
Stop looking for the perfect PPC budget split Read More »
What ChatGPT Ads data reveals about your competitors by Adthena
We’ve analyzed nearly 1 million queries to show you what’s really happening. Most search teams are missing it completely.
What ChatGPT Ads data reveals about your competitors by Adthena Read More »
4 ways to track AI search visibility when attribution falls short
The path from discovery to decision is getting harder to see. Learn how to combine traditional attribution with new signals of influence.
4 ways to track AI search visibility when attribution falls short Read More »
Delegation search: Why users outsource decisions to AI
From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
Delegation search: Why users outsource decisions to AI Read More »
How TV ads create search demand — and what to do about it
Viewers don’t just watch TV ads. They search. Here’s how to capture demand, measure search lift, and connect search to media planning.
How TV ads create search demand — and what to do about it Read More »
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
Why so much SEO work no longer drives growth Read More »
AI in the wild: Confident, wrong, and weirdly expensive
AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.
AI in the wild: Confident, wrong, and weirdly expensive Read More »