Google rolls out Merchant Center for Agencies globally
Agencies can now manage and optimize product data across all clients in one place as Google expands Merchant Center globally.
Google rolls out Merchant Center for Agencies globally Read More »
PPC
Auto Added by WPeMatico
Why Google Ads, GA4 and CRM numbers never match
Attribution models, reporting windows, and customer journeys all create measurement gaps between ad platforms, analytics tools, and CRMs.
Why Google Ads, GA4 and CRM numbers never match Read More »
Why PPC AI agents fail without business data
Without CRM, margin, and operational context, PPC agents risk improving platform metrics while hurting business performance.
Why PPC AI agents fail without business data Read More »
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete via @sejournal, @siliconvallaeys
PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance.
The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.
Google Ads surfaces Tag Manager controls inside its interface
Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.
Google Ads surfaces Tag Manager controls inside its interface Read More »
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
Microsoft Ads expands custom columns to include all conversion metrics Read More »
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
AI Max vs DSA: Advertisers question control as Google responds Read More »
Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates via @sejournal, @brookeosmundson
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.
The post Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates appeared first on Search Engine Journal.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping Read More »
How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC via @sejournal, @navahf
AI ads aren’t mysterious once you know the rules. Here’s how to access inventory, set expectations, and build budget that actually works.
The post How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC appeared first on Search Engine Journal.