Kirk Williams discusses why client fit is very important
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
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Google tests third-party endorsements in search ads
Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
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Google Analytics To Become A Growth Engine For Business via @sejournal, @brookeosmundson
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal.
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4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track.
The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.
Google Ads API v23 kicks off faster releases for 2026
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
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Why AI makes agency-client relationships matter more than ever
AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.
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The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
The post The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] appeared first on Search Engine Journal.
Meta tests paid subscriptions
Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.
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Google adds one-click ad previews to PMax
Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.
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Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
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