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One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.
The URL mistake that killed Black Friday ft Nick Handley Read More »
A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.
Google Ads bug removes notes option for some advertisers Read More »
A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.
Google Ads bug blocks edits to Performance Max asset groups Read More »
TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned tech is regulated.
TikTok launches U.S.-controlled joint venture to meet national security rules Read More »
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
Agentic AI and vibe coding: The next evolution of PPC management Read More »
Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
Google: Forced syndication would permanently expose its ad systems Read More »
Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works best.
Google adds cross-campaign testing with new Mix Experiments beta Read More »
Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
Google’s Demand Gen gets more shoppable — and more measurable Read More »
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.
The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf Read More »
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
Why Demand Gen works best alongside Performance Max for ecommerce Read More »