Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
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Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google launches A/B testing for Performance Max assets (Beta) Read More »
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Google AI Overviews are tested and removed based on engagement Read More »
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
Microsoft expands search themes in Performance Max to 50 Read More »
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Google tests expanded video limits in Performance Max Read More »
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
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Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on Search Engine Journal.
Top 10 Google Ads mistakes to avoid in 2026
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
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PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates via @sejournal, @brookeosmundson
Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting
The post PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates appeared first on Search Engine Journal.
Google Ads API tightens conversion data rules
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
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