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Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

Key Takeaways TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform is no longer asking brands to treat it as a social experiment. It is asking for a seat at the table alongside TV and streaming budgets, and the new ad products it unveiled […]

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Spotify is adding editor-hosted videos to New Music Friday so you can meet the people behind the playlist

Spotify is adding short-form videos from its editorial team to New Music Friday, its flagship weekly playlist for new releases. The videos feature Spotify’s curators sharing their picks, spotlighting rising artists, and explaining the stories behind songs and albums. The feature is rolling out to free and premium users in the US first. “New Music […]

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The world’s first trillionaire is a killer

Elon Musk’s SpaceX IPO will probably make him the richest person to ever walk the planet. And while his mountain of horrible personal conduct could fill multiple books, one fact in particular stands out: A year ago, Musk’s actions directly led to the deaths of hundreds of thousands of people. He did it knowingly. And, […]

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SpaceX IPO: Live updates on everything you need to know

TechCrunch has followed SpaceX’s start, struggles, and successes from the early days. And we’re here for what happens next too. This package of SpaceX IPO coverage includes who stands to win (and maybe some who won’t), pre-IPO deals, and what’s tucked inside its S-1 registration document.

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Firefox’s AI kill switch exists. Only 1% of users have flipped it.

Mozilla built an AI kill switch into Firefox after its users demanded one. Only 1% have used it. Another 3% turned off some AI features selectively. The rest left everything on. CEO Anthony Enzor-DeMeo says the point is not the percentage but the choice. “Our community was pretty vocal, especially during the CEO announcement, that […]

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