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How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework

Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.

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How to watch Microsoft’s Build 2026 conference

Microsoft is kicking off its yearly Build developer conference in San Francisco today, sandwiched between the recent Google I/O and Apple’s upcoming WWDC event. While tickets to attend Build in person are sold out, the conference is being streamed for free online, with CEO Satya Nadella opening with a keynote at 12:30PM ET / 9:30AM […]

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A Viral YouTube Show About an Unhinged AI Is Hitting Theaters. It’s a Big Test for Hollywood

The Amazing Digital Circus finale will hit more than 4,000 theaters around the world Thursday. Two weeks later it’ll be on YouTube, bucking Hollywood trends and testing the power of online fandom.

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Microsoft heads into Build with AI everywhere and a paying-customer problem

The company’s developer conference opens in San Francisco with another round of AI tooling expected, against the awkward backdrop of how few people pay for Copilot. Microsoft opened its annual Build developer conference in San Francisco on Tuesday, with Satya Nadella due to take the stage at 9:30am Pacific for a keynote that, by every […]

This story continues at The Next Web

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