Technology

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YouTube will now pause livestream ads when chat engagement peaks

Digital Marketing, Next Featured, SEO Tips, social media, Technology /

YouTube will now automatically hold back advertisements during livestreams when its systems detect that chat engagement has peaked, a change that prioritises collective viewer experience over ad impressions in real time. The platform announced the feature on Monday alongside a suite of updates to its live-streaming tools, including personal ad-free windows for viewers who purchase […]

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Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows via @sejournal, @MattGSouthern

Digital Marketing, Generative AI, News, SEO Tips, Technology /

Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs.

The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal.

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AppDirect buys PartnerStack to complete its ‘everything store’ for B2B software distribution

Digital Marketing, Ecosystems, M&A, Next Featured, SEO Tips, Technology /

In short: AppDirect has acquired Toronto-based PartnerStack, the partner relationship management platform with 138,000+ B2B partners and ~50% market share in the PRM category. Terms were not disclosed. The deal is AppDirect’s sixth acquisition in 12 months, following Tackle.io (cloud go-to-market, $20B+ in hyperscaler transactions), vCom Solutions ($100M+, network/mobility), and DNE Resources (energy). AppDirect has […]

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How HubSpot became the #1 CRM in AI search [A case study]

AEO, Digital Marketing, SEO Tips, Technology /
how HubSpot increased AI search visibility

Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they’re just Googling an offering and reading the AI Overview, all without clicking a link. 

HubSpot realized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity — but we had no reliable way to measure AI visibility and understand whether our AEO plays were working.

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Prime Video is bundling Apple TV Plus and Peacock for a limited time

Amazon, Digital Marketing, Entertainment, News, SEO Tips, Streaming, Tech, Technology /
Amazon is offering Prime Video subscribers a way to get Apple TV Plus and Peacock Premium Plus at a discount. With a new bundle, subscribers can access all content from both services directly through Prime Video. The bundle includes both streaming services for $19.99 per month, as opposed to the total $29.98 per month it […]

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Hexagon pays $1.45 billion for Baker Hughes’ inspection tech unit in biggest European industrial deal of 2026

Digital Marketing, Europe, M&A, Next Featured, SEO Tips, Technology /

Hexagon AB, the Swedish industrial technology group ($29B market cap, €5.4B revenue), is acquiring Waygate Technologies from Baker Hughes for $1.45 billion in cash. Waygate is the world’s leading non-destructive testing (NDT) company, with ~$630M in revenue, ~1,500 employees across 25 locations, and technology spanning CT scanning, radiography, ultrasonics, and remote visual inspection for aerospace, […]

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