Technology

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How High-Growth Companies Actually Measure Marketing

Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer which investments are actually driving growth. The instinct is to search for a better tool, a smarter model, or a more accurate attribution system. But the organizations getting measurement right have […]

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The Neo Effect: How Apple’s cheapest Mac is changing the PC game

The MacBook Neo is disrupting the laptop space and putting Apple into the conversation as a value option like it’s never been before. With a price starting at $599 (or $499 for students and teachers), the colorful laptop’s A18 Pro chip may be stolen from older iPads and iPhones, but it offers more than enough […]

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