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Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @sejournal, @MattGSouthern

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.

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What’s in the Epstein files? For Tiktokers, a content gold mine

“where are you? Are you ok , I loved the torture video,” reads one email, allegedly sent by Jeffrey Epstein in 2009. The reply, from a redacted address, states: “I am in china I will be in the US 2nd week of may.” Her face hovering over a screenshot of the exchange, a TikTok creator […]

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TikTok launches Local Feeds in the US

TikTok announced on Wednesday that it’s launching “Local Feeds,” an opt-in feature that uses precise GPS location data to create a feed of localized content, similar to the “Nearby Feeds” that launched in the UK and Europe in December. This is the first new feature introduced for US users since TikTok officially came under new […]

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From Article to Short-Form Video That Holds Attention via @sejournal, @MattGSouthern

Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.

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