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YouTube livestreams will now hold back ads during peak engagement to protect the vibe

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Until now, the only way to avoid seeing ads was by paying for a YouTube Premium subscription.

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Justin Bieber’s YouTube Coachella set had nothing to do with who owns his music

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This past Saturday at the Coachella music festival, Justin Bieber played the first of two headlining sets in a deal reportedly worth $10 million. It was his most significant solo performance in years. But Bieber spent some of his time on stage the way many of us do on Saturday nights: on YouTube. For some […]

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YouTube Premium and YouTube Music are getting more expensive

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The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.

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YouTube Premium is getting pricier

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YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts, and is rolling out now for existing customers. Premium’s Individual plan now costs $15.99 per month, up from […]

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YouTube tests 90-second unskippable ads on TVs

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YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.

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As YouTube grows on TV, it eyes more interactive video across formats

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YouTube’s hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

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YouTube’s TV takeover continues with 24/7 streaming ‘Stations’

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When Coachella returns to YouTube next week, the music festival will be offering more than just live performances. Viewers will also be able to tune into something YouTube calls Stations – 24/7 linear streams preprogrammed with videos from artists performing at the festival, perfect for playing in the background or vegging out on the couch. […]

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