Digital Marketing

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How an ‘icepocalypse’ raises more questions about Meta’s biggest data center project

Donna Collins lives about 20 miles from where Meta’s biggest data center is being built, in a house her family has lived in for five generations. Construction has thrown the small agricultural community in North Louisiana into the spotlight as a high-profile example of how the infrastructure behind generative AI could impact nearby residents. For […]

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Pokopia turns the Pokémon world into a relaxing, human-free paradise

Though catching monsters and making them fight have always been core elements of the Pokémon brand, spinoffs like the Pokémon Snap and Detective Pikachu series have stood out by approaching the franchise from different angles. In different (and often small) ways, recent mainline Pokémon titles like Sword / Shield, Scarlet / Violet, and Legends: Z-A […]

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Process Zero is even better with a little processing on the side

Something happens every time I try to use an iPhone camera like a real camera. Here’s how it goes: I shoot RAW in addition to the default HEIC output, and since I have the RAW file I might as well edit it to my taste. And if I’m going to do that, I want to […]

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Boldpurity’s bet on science-first skincare: Building an Indian beauty brand with lab-level control

Co-founded by a cosmetic scientist and a global marketing strategist, Boldpurity is challenging India’s beauty playbook by owning research, formulation, and manufacturing—down to the molecule.

As the global beauty industry shifts from aesthetic luxury to science-led precision, a new Indian ski

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