Digital Marketing

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Larian’s CEO says the studio isn’t ‘trimming down teams to replace them with AI’

The CEO of Baldur’s Gate 3 studio Larian has inadvertently stirred up some controversy over the use of AI in the developer’s next game. Based on an interview with Larian CEO Swen Vincke, Bloomberg reported that the studio uses AI tools for things like developing concept art and writing placeholder text. But following some initial […]

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5 SEO keyword research tools that help teams show up in search

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines.

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B2C Marketing Strategies: A Complete Guide

Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business. Even Apple, the best-known and most valuable consumer electronics company in the world still invests heavily in B2C digital marketing and advertising. Here’s a brief look at some of the trends driving the shifting B2C market: In this guide, I’ll dive […]

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Grindr Goes ‘AI-First’ as It Strives to Be an ‘Everything App for the Gay Guy’

After controlling shareholders failed to take Grindr private, and controversies over data and the banning of the phrase “No Zionists,” Grindr’s CEO opens up about AI, privacy, and big expansion plans.

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