Digital Marketing

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Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.

The post Google Ads Launches New Search and AI Max Experimentation Tools appeared first on Search Engine Journal.

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Raspberry Pi shares its official tutorial for making a cyberdeck

Raspberry Pi’s head of social, Ashley Whittaker, acknowledged the cyberdeck trend today, saying “we haven’t been able to get away from cyberdecks this year.” Tiny portable computers made out of things like purses, jewelry boxes, and other thrifted or recycled parts have gone viral on TikTok and other social media platforms over the past year, […]

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His headphones kept cutting out, so he read the AliExpress code

A developer worked out why his Bluetooth headphones kept dropping his music, and the answer was on the AliExpress homepage. The Register reported the story on Monday, drawing on the developer’s own account and a follow-up from a Firefox engineer. Connor Jones, who wrote it up for The Register, records that the site has asked […]

This story continues at The Next Web

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Workers are rewriting their LinkedIn histories, and 2022 now looks 30% more AI-skilled than it was

A working paper analysing 29.4 million US LinkedIn profiles found nearly a fifth had retroactively edited a job they had already left, with AI-related additions rising more than sixfold since ChatGPT launched. The authors estimate a 2026 snapshot overstates 2022 AI skills by about 30%. The record of who did what at work is quietly […]

This story continues at The Next Web

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Apollo blames social engineering for a four-day breach in July

Apollo Global Management has told people that hackers reached their names, dates of birth, contact details, home addresses and Social Security numbers. The private equity firm set out the incident in a notification letter dated 21 August and posted on the California attorney general’s website. The letter opens the account of what happened with a […]

This story continues at The Next Web

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TCS buys Porsche’s MHP for €320m and lands a €1.25bn contract with it

Tata Consultancy Services is buying MHP, the management and IT consultancy Porsche has owned for years, for €320m, and signing a five-year engagement with the carmaker worth €1.25bn on top of it. The two halves are what make the deal worth reading, because Porsche is simultaneously disposing of an asset and committing to buy back […]

This story continues at The Next Web

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SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash via @sejournal, @gregjarboe

Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant.

The post SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash appeared first on Search Engine Journal.

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