Digital Marketing

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Microsoft starts swapping OpenAI and Anthropic out for its own AI in some apps

Microsoft has begun replacing OpenAI and Anthropic models with its own AI in some product features, Bloomberg reports. The shift routes selected tasks to Microsoft’s in-house MAI models where cost or data residency favours them. The change is incremental rather than a clean break. OpenAI and Anthropic still handle most production traffic inside Copilot, with MAI […]

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X says top accounts steal videos from other users as it announces new video tools

Nikita Bier, X’s head of product, said in a post on Monday that “[m]any videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral,” while noting that videos on the platform “make up close to half the impressions on X.” According to Bier, X is launching a […]

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Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok

Netflix is licensing short-form video content from publishers including BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc., Tastemade, and several Penske Media brands such as Variety, The Hollywood Reporter, Billboard, Rolling Stone, Eater, and IndieWire. The content launches August 3 in the US, Canada, the UK, Ireland, Australia, and New Zealand. The videos range from […]

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AI writing tools can subtly steer public opinion, Oxford study finds

You ask an AI to polish your post. It keeps your point, but tilts it. New Oxford research says those tiny tilts can move public opinion. AI writing tools that tidy up social media posts can quietly shift what they say, and those shifts can spread, according to a new study from the Oxford Internet […]

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The ‘G-Wagen of golf carts’ could be the ideal second car

While the auto industry wrings its hands over the electric vehicle market, sweating details like aerodynamic efficiency and range anxiety, a new EV startup based in Lisbon, Portugal, is zagging in a different direction. Amble’s new electric buggy won’t impress anyone with its 0-60 time or its self-driving features (it has none). Instead, it takes […]

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