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Startup wisdom: How to get your startup noticed — 5 principles to master

Digital Marketing, Future of work, Investors and funding, Next Featured, SEO Tips, Startups and technology, Technology /

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, Lize Hong, the founder of strategic communications firm Venture Vox, shares her tips on getting startups noticed. Startups don’t fail because they lack a good product. They fail because no one knows or cares about them. It’s brutal, but true. While many founders cling to the myth that “build it and they will come,” the reality is that attention is oxygen for startups. I’ve learned this through experience. As a tech communications expert, I’ve defended the reputations of companies like Google and Uber…

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Founders’ takes: AI isn’t the end of developers — it’s their evolution

Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Founders’ takes is a new series featuring expert insights from tech leaders transforming industries with artificial intelligence. In this edition, Steven Kleinveld, founder of applied AI lab Skylark, argues that vibe coding won’t replace developers — it’ll upgrade them. There’s been a lot of talk lately that AI is going to replace developers. With the rise of tools that let you prompt your way into building apps, people are starting to wonder: “Are developers even still needed?” The short answer: yes — more than ever. The hype around no-code and “vibe coding” makes it seem like anyone can build a solid MVP…

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The next unicorn might not hire anyone

Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

A decade ago, startups often equated success with rapid headcount growth. The formula was simple: build a product, raise a round, hire fast. Bigger teams meant bigger bets. But the rulebook is getting rewritten as a new generation of startups scales with leaner teams and fewer people. They’re not building out sprawling customer support or sales teams, and seem to be automating what once warranted entire departments. Their growth is quite remarkable. Cursor, which became the fastest-growing SaaS company in history, generated $200mn in revenue with 30 employees. Midjourney made $200mnn with 40. Ben Lang’s site Tiny Teams tracks these…

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Is ChatGPT really making us dumb and lazy?

Corporates and innovation, Deep tech, Digital Marketing, Future of work, Next Featured, SEO Tips, Technology /

Since ChatGPT’s debut in 2022, generative AI quickly entered our work, study, and personal lives, helping to speed up research, content creation, and more at an unprecedented rate. Enthusiasm for generative AI tools has understandably gained traction experiencing an even faster adoption rate than the Internet or PCs, but experts warn we should proceed with caution. As with every new technology, generative AI can launch society forward in a number of ways, but it can also bring consequences if left unchecked. One of those voices is Natasha Govender-Ropert, Head of AI for Financial Crimes at Rabobank. She joined TNW founder…

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In recruitment, an AI-on-AI war is rewriting the hiring playbook

Corporates and innovation, Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Roei Samuel, founder of networking platform Connectd, has been hiring at speed — 14 roles in six months. But he’s begun to wonder if candidates’ answers are genuine, even on video calls. “I can see their eyes shifting across the screen,” he says. “Then they come back with the perfect answer to a question.” The trust gap between employer and jobseeker is widening, and it’s fast becoming one of the trickiest knots in modern hiring. From ChatGPT-polished CVs to full-blown applications submitted by bots, GenAI has hit the job market hard and gone fully mainstream. For a sizable generation of…

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