Google Ads shows recommended experiments
Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.
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Google Ads simplifies product campaign tracking
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
Google Ads simplifies product campaign tracking Read More »
How to reduce low-quality leads from Performance Max campaigns
Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.
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Google pushes AI Max tool with in-app ads
Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.
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Amanda Farley talks broken pixels and calm leadership
Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.
Amanda Farley talks broken pixels and calm leadership Read More »
Performance Max built-in A/B testing for creative assets spotted
Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.
Performance Max built-in A/B testing for creative assets spotted Read More »
Google Ads adds a diagnostics hub for data connections
Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and campaign performance.
Google Ads adds a diagnostics hub for data connections Read More »
Performance Max reporting for ecommerce: What Google is and isn’t showing you
Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.
Performance Max reporting for ecommerce: What Google is and isn’t showing you Read More »
Google Ads no longer runs on keywords. It runs on intent.
If you’re still building Google Ads around keywords, you’re behind. Here’s what that means for eligibility, structure, and PPC strategy.
Google Ads no longer runs on keywords. It runs on intent. Read More »
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
In Google Ads automation, everything is a signal in 2026 Read More »