Google brings business data feeds to Demand Gen campaigns
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.
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How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
How to move beyond lead volume in B2B PPC Read More »
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why CPC inflation starts before the auction Read More »
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here’s why your product data matters more than your next ad platform.
Why agentic commerce will matter more than ChatGPT ads Read More »
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn’t guarantee faster growth. Here’s how to build momentum without wasting spend.
Why frontloading your ad spend usually backfires Read More »
Google expands AI ad disclosures across Search, YouTube, Discover
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
Google expands AI ad disclosures across Search, YouTube, Discover Read More »
Google drops Next from Merchant Center Next
Google Merchant Center Next is now know as just Google Merchant Center.
Google drops Next from Merchant Center Next Read More »
A Google Ads targeting tactic that cut invalid clicks by 50%
After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.
A Google Ads targeting tactic that cut invalid clicks by 50% Read More »
How competitors target your branded traffic with Google Ads
Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.
How competitors target your branded traffic with Google Ads Read More »
Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented
Google tests AI-generated summaries in Search ads Read More »