How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
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Google Ads redesigns All Campaigns selector
Google Ads is rolling out a redesigned All Campaigns selector with a new hierarchy view and search to simplify campaign navigation.
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How one broken form cost an agency months of leads ft. Danny Gavin
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
How one broken form cost an agency months of leads ft. Danny Gavin Read More »
Bad data used to mean bad reports, now it means poor ad delivery
Your conversion data doesn’t just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.
Bad data used to mean bad reports, now it means poor ad delivery Read More »
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads Read More »
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
How to win competitor traffic with Demand Gen and negative-intent conquesting Read More »
Google Ads API to stop supporting new Smart Campaign creation
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
Google Ads API to stop supporting new Smart Campaign creation Read More »
Google tests “Strongest match” labels on Search ads
Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.
Google tests “Strongest match” labels on Search ads Read More »
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
How to make Performance Max focus on net new customers Read More »
Google Ads automatically enrols advertisers in conversion-based customer lists
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google Ads automatically enrols advertisers in conversion-based customer lists Read More »