Straight from the source: 2026 Search Engine Land Awards judges reveal what makes an application award-worthy
Don’t miss your chance to take home the highest honor in search.
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How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
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How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
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Why some channels reward breadth and others require commitment
Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.
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3 questions that reveal your real search performance
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
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Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google’s patent suggests AI may build entity profiles from websites, reviews, and public information. Here’s what that could mean for SEO.
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3 ways to build a more complete SEO ROI model
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search’s contribution to revenue.
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Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
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The AI bubble didn’t pop. It sent the bill
Until last week, about 200 organisations could use a preview of Anthropic’s most capable model, Mythos. They got in through a programme called Glasswing, after the system flagged thousands of software vulnerabilities. Then, on the evening of 12 June, the US Commerce Department ordered Anthropic to cut off every foreign national, anywhere. The company could […]
This story continues at The Next Web
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PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
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