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The case for AI prescription renewals is real. So is the case against trusting a state sandbox to catch the risks. In January, a security research firm called Mindgard sat down with a chatbot. The chatbot had been built by Doctronic, a health technology startup that had just become the first company in American history […]
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Utah let AI prescribe medicine Read More »
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
How AI decides what your content means and why it gets you wrong Read More »
Clean up conversion data, simplify landing pages, budget across the funnel, and create assets AI can actually use effectively.
5 priorities for lead gen in AI-driven advertising Read More »
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
The Mad Men era of SEO: Why AI is shifting search to persuasion Read More »
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Google, Meta, and the long history of misaligned incentives in paid media Read More »
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
How marketing leaders are getting unstuck from Salesforce by Stitch Read More »
The Iran war is not making cloud suddenly expensive. It is exposing how cloud economics was always downstream from energy markets, and Europe is structurally exposed. The current conflict in the Middle East is no longer contained to the region. Its effects are beginning to ripple into economies still recovering from the 2022 energy crisis, […]
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Cheap cloud was built for stability, but that world is changing Read More »
A cyberattack on one of Italy’s greatest cultural institutions reveals a sector that has mastered physical security and ignored the digital kind. On the weekend of 1 February 2026, staff at the Uffizi Galleries in Florence arrived on Monday morning to find their email accounts suspended, their internal servers unreachable, and the administrative backbone of […]
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The Uffizi cyberattack should worry every museum in Europe Read More »
Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex.
SEO in 2026: Higher standards, AI influence, and a web still catching up Read More »
See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused.
How to design content that AI systems prefer and promote Read More »