7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
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Opinion
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Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
Is SEO a brand channel or a performance channel? Now it’s both Read More »
When search performance improves but pipeline doesn’t
Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail.
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How to find great writers (and other content marketing struggles)
You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.
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Why AI makes agency-client relationships matter more than ever
AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.
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The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
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How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
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Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
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Bonjour Visio: France turns digital sovereignty into policy
In a bold turn of phrase and deed, Paris has quietly told Silicon Valley “au revoir.” On January 26, 2026, France’s Ministry of Finance announced that by 2027, all public servants will switch from U.S. video apps like Microsoft Teams and Zoom to a homegrown platform called Visio. No more license renewals for Teams, Zoom, Webex, or Meet, just one unified, French-built solution. In one stroke, a long-discussed slogan “digital sovereignty” has leapt off the podium and into practice. This is not a press release; it’s a watershed moment: Europe’s second-biggest economy is wagering that, when it comes to critical…
This story continues at The Next Web
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Is your account ready for Google AI Max? A pre-test checklist
AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.
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