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Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Merchant Center for Agencies now supports up to 1,000 linked accounts Read More »
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google Analytics adds custom conversion attribution windows Read More »
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Google sets AI Max migration timeline for Search campaigns Read More »
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
LLM traffic converts differently — here’s what to do about it Read More »
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Demand Gen shows why PPC can no longer hide behind intent Read More »
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
The post Google Is Removing Language Targeting From Search Campaigns appeared first on Search Engine Journal.
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google Ads is removing language targeting from Search campaigns Read More »
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value.
The post The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads appeared first on Search Engine Journal.
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads Read More »
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Google adds real-time reporting endpoint to Campaign Manager 360 API Read More »
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google adds Local customer optimization to Performance Max Read More »