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The new guides explain how advertisers can set up, target and optimise Performance Max campaigns with pay-per-lead goals.
Google releases help doc for Performance Max pay-per-lead goals Read More »
The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.
Google launches secure API access pilot for manager accounts Read More »
Google paid search growth slowed in Q2 2026. See what tougher comparisons and shifting ad spend mean for PPC budgets and H2 planning.
The post Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down appeared first on Search Engine Journal.
Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.
How AI visibility adds context to PPC performance Read More »
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
Google expands Data Manager API with smarter audience management Read More »
Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
Ana Kostic shared why “best practice” cost her client 40% of revenue. Read More »
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
4 Google Ads settings and recommendations worth a closer look Read More »
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
Google publishes guidance for text disclaimers in Search ads Read More »
Google YouTube audio ads help doc, brings the format’s setup, specifications, and best practices into one place.
Google publishes its first dedicated guide for YouTube audio ads Read More »
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Google Analytics adds campaign diagnostics for missing aggregate identifiers Read More »