U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
U.S. search ad revenue reached $114.2 billion in 2025 Read More »
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Your ROAS looks great — but is it actually driving growth?
High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.
Your ROAS looks great — but is it actually driving growth? Read More »
Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
Microsoft makes it easier to import Google PMax campaigns Read More »
Gemini blocked more than 99% of bad ads before they ran in 2025
Google says Gemini is making ad enforcement faster and more accurate, meaning fewer false suspensions but stricter policy reviews.
Gemini blocked more than 99% of bad ads before they ran in 2025 Read More »
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
How to fix a suspended Google Merchant Center account Read More »
Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.
Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf Read More »
Why your Google Ads results keep repeating the same outcomes
Google Ads is trained by what you reinforce over time. That’s why results repeat — it learns what gets funded and sustained.
Why your Google Ads results keep repeating the same outcomes Read More »
SMX Now: The automation drift and how to correct course
Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.
SMX Now: The automation drift and how to correct course Read More »
Google adds campaign-level filtering to bulk ad review appeals
Google is giving advertisers more control over policy appeals, helping them speed up reviews and avoid resubmitting outdated ads.
Google adds campaign-level filtering to bulk ad review appeals Read More »