Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google tests traditional Search campaigns in AI Mode Read More »
PPC
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SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
SEO and PPC are sitting on each other’s best insights Read More »
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Limited Ad Serving: Why Google Ads suddenly show less often Read More »
What your Google Ads hour-of-day report doesn’t tell you
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
What your Google Ads hour-of-day report doesn’t tell you Read More »
Google avoids AdX breakup in ad tech antitrust case
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google’s ad exchange.
Google avoids AdX breakup in ad tech antitrust case Read More »
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Creative targeting is quietly fragmenting your Meta audiences Read More »
What Happens To PPC When You Stop Managing Google Ads Through Google Ads via @sejournal, @siliconvallaeys
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal.
How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
How to prove paid social drives paid search demand Read More »
Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
Google AdSense to change how it counts impressions: Begin-to-Render Read More »
Google vs. Microsoft AI Max: What’s the same and what’s different
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.
Google vs. Microsoft AI Max: What’s the same and what’s different Read More »