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FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme appeared first on Search Engine Journal.
Microsoft says it has “redesigned the navigation and enhanced tables for a more intuitive, efficient experience.”
Microsoft Advertising rolling out new design for advertiser console Read More »
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal.
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Building an AI agent for ad management: The hard part isn’t the AI Read More »
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Greg Finn on 20 years of PPC: From exact match to AI Mode Read More »
Google’s Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.
Google expands Demand Gen with messaging ads, travel tools and AI video creation Read More »
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Moving from Google Display to Demand Gen: What you’ll lose and gain Read More »
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
The post Why Running YouTube Ads Like Search Will Burn Your Budget appeared first on Search Engine Journal.
Why Running YouTube Ads Like Search Will Burn Your Budget Read More »
Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.
Google Ads API Developer Assistant gets major AI agent upgrade Read More »
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
Google Ads adds reporting for AI-generated product titles Read More »