Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google Analytics adds custom conversion attribution windows Read More »
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Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Google sets AI Max migration timeline for Search campaigns Read More »
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
LLM traffic converts differently — here’s what to do about it Read More »
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Demand Gen shows why PPC can no longer hide behind intent Read More »
Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
The post Google Is Removing Language Targeting From Search Campaigns appeared first on Search Engine Journal.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google Ads is removing language targeting from Search campaigns Read More »
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value.
The post The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads appeared first on Search Engine Journal.
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads Read More »
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Google adds real-time reporting endpoint to Campaign Manager 360 API Read More »
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google adds Local customer optimization to Performance Max Read More »
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google updates Merchant Center with cross-platform reporting Read More »