Andrea Cruz talks about turning client pressure into growth
Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.
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Google Ads adds ROAS-based tool for valuing new customers
Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
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Why creative, not bidding, is limiting PPC performance
Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.
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Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure.
The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal.
5 PPC Strategies That Actually Boost Conversions in 2026 via @sejournal, @CallRail
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
The post 5 PPC Strategies That Actually Boost Conversions in 2026 appeared first on Search Engine Journal.
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Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.
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Google shares what’s next in digital advertising and commerce in 2026
Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the moment of decision.
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Google’s Ads Chief Details UCP Expansion, New AI Mode Ads via @sejournal, @MattGSouthern
Google’s VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026.
The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.
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OpenAI details how ads will work in ChatGPT
OpenAI’s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.
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Google Ads shows recommended experiments
Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.
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