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Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Google expands Performance Max channel reporting to MCCs Read More »
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Microsoft launches asset-level ad reviews Read More »
Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.
Google to loosen pharma ad rules for AdMob authorized buyers Read More »
Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.
How to use broad match without losing control Read More »
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal.
Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
Google adds location targeting controls to Demand Gen campaigns Read More »
What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.
How Bayesian testing lets Google measure incrementality with $5,000 Read More »
Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.
Apple will add more App Store search ads Read More »
LinkedIn Reserved Ads let marketers secure top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.
LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers Read More »
Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.
Google scraps unified pricing rules in Ad Manager after antitrust pressure Read More »