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Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
Google: Exact match keywords won’t block broad match in AI Max Read More »
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Google AI Overviews surged in 2025, then pulled back: Data Read More »
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
When Google’s AI bidding breaks – and how to take control Read More »
A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader.
How to boost ROAS like La Maison Simons by Channable Read More »
Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.
Google Ads adds VTC bidding for App campaigns Read More »
Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.
Why click-based attribution shouldn’t anchor executive dashboards Read More »
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers.
The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson Read More »
Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.
Sophie Fell talks why double-checking campaign settings matters Read More »
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The latest jobs in search marketing Read More »
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Google Ads quietly unlocks Merchant Center videos for Performance Max Read More »