Auto Added by WPeMatico
Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed Read More »
Some affiliates claim incremental sales but only intercept checkout customers. Learn how to spot partners that drive real revenue.
What incrementality really means in affiliate marketing Read More »
Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.
The marketing measurement flywheel: A 4-step framework for proving impact Read More »
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
Break down data silos: How integrated analytics reveals marketing impact Read More »
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
‘Always be testing’ worked in 2016 — it’s risky in 2026 Read More »
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
Why most video ads fail — and what video metrics actually matter Read More »
An analysis of LLM referral traffic shows low volume, rapid growth, shifting citations, and an 18% conversion rate.
What 13 months of data reveals about LLM traffic, growth, and conversions Read More »
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
Retire these 9 SEO metrics before they derail your 2026 strategy Read More »
AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.
What 4 AI search experiments reveal about attribution and buying decisions Read More »
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
Why PPC measurement feels broken (and why it isn’t) Read More »