The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
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Analytics & conversion
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Marketing is entering its ‘air traffic control’ era by AtData
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
Marketing is entering its ‘air traffic control’ era by AtData Read More »
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
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Google Analytics adds AI Assistant channel to measure AI traffic
You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.
Google Analytics adds AI Assistant channel to measure AI traffic Read More »
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
How to eliminate the skepticism tax in marketing data Read More »
How to run an AI-assisted SEO competitor analysis that actually works
Turn raw SEO data into real insights with a proven workflow using Semrush exports, AI clustering, and human validation.
How to run an AI-assisted SEO competitor analysis that actually works Read More »
SEO reporting outgrew Data Studio — here’s what comes next
Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.
SEO reporting outgrew Data Studio — here’s what comes next Read More »
Your ROAS looks great — but is it actually driving growth?
High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.
Your ROAS looks great — but is it actually driving growth? Read More »
Google simplifies Analytics and Ads consent rules
Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.
Google simplifies Analytics and Ads consent rules Read More »
Google is bringing back a familiar name: Data Studio
Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.
Google is bringing back a familiar name: Data Studio Read More »