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A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.
Google Ads tests direct Google Tag Manager integration for conversion setup Read More »
Google says Gemini is making ad enforcement faster and more accurate, meaning fewer false suspensions but stricter policy reviews.
Gemini blocked more than 99% of bad ads before they ran in 2025 Read More »
Google is now targeting bad ads over bad actors Read More »
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
How to fix a suspended Google Merchant Center account Read More »
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
The new PPC playbook: From media buyer to profit engineer Read More »
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.
Merchant API lands in Google Ads scripts ahead of Content API sunset Read More »
Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.
Google Ads simplifies enhanced conversions into a single switch Read More »
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
Paid media efficiency: How to cut waste and improve ROAS Read More »
Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers.
Google tests swipeable location carousel in search ads Read More »
Google’s new commerce protocol signals a shift toward in-search checkout, changing where and how conversions happen for advertisers.
Google rolls out onboarding guide for Universal Commerce Protocol Read More »