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Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.
Google expands Demand Gen tools to drive faster YouTube conversions Read More »
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
Google tests “App Labs” hub for early ad features Read More »
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
How to use customer acquisition and retention goals in Google Ads Read More »
Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
Google Ads adds app consent diagnostics to improve privacy performance Read More »
Google will pace Google Ads campaigns toward full monthly budgets even with limited ad schedules, increasing spend on active days.
Google changes budget pacing rules for scheduled campaigns Read More »
Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.
Google adds AI-qualified call leads to improve measurement Read More »
Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.
Google rolls out new AI safety features in Ads Advisor Read More »
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
How to measure Demand Gen creative impact with asset uplift tests Read More »
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
Google tests video ads in local search results Read More »
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Is Google Ads Asset Studio a game changer? Not so fast Read More »