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Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
AI Max vs DSA: Advertisers question control as Google responds Read More »
This is due to the new Google search penalty for back button hijacking.
Google AdSense removes browser back button trigger for vignette ads Read More »
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping Read More »
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
The real strategy behind negative keywords in 2026 Read More »
Query intent vs. conversion intent: Why the difference matters Read More »
Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions.
Google Ads API v20 sunset set for June 10 Read More »
Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.
Performance Max for B2B: 5 best practices Read More »
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
Google Ads adds “Association” metric to Brand Lift Studies Read More »
Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.
Google AI Max gets new controls, Shopping rollout and travel consolidation Read More »
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
What are you optimizing for in paid search when keywords matter less? Read More »