Google Ask Maps: How to optimize for visibility
Ask Maps changes local visibility from ranking in a long list to being confidently recommended. Here’s what that shift means for local SEO.
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How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
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Why some teams launch faster by Storyblok
New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground.
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The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
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Reasoning lift: What happens to brand visibility when AI thinks harder
An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.
Reasoning lift: What happens to brand visibility when AI thinks harder Read More »
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
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How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
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AI search loves listicles: What 25,000 URLs reveal about citations by Evertune
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
AI search loves listicles: What 25,000 URLs reveal about citations by Evertune Read More »
The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
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SEO or GEO audits fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
SEO or GEO audits fail without these 3 essentials Read More »