Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
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Opinion
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The PACT framework for PPC: How to move beyond ‘it depends’
Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and trade-offs.
The PACT framework for PPC: How to move beyond ‘it depends’ Read More »
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
The new PPC playbook: From media buyer to profit engineer Read More »
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
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Anthropic, OpenAI, and the Pentagon: a cautionary tale for democratic AI governance
On the afternoon of 27 February 2026, Pete Hegseth picked up his phone and posted to X. The US Secretary of Defense had just designated Anthropic, a San Francisco AI company, a “supply chain risk to national security.” The label, under 10 USC 3252, had previously been applied to Huawei and ZTE, Chinese firms accused […]
This story continues at The Next Web
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Why topical authority isn’t enough for AI search
AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.
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Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
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Google Ask Maps is moving from listings to recommendations
New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.
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Google Ads MCC hacked? Here’s what to do immediately
Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage.
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How Google’s removal tools work for SEO and reputation management by Erase Technologies
A practitioner’s guide to deindexing, removal requests, and managing client search results.
How Google’s removal tools work for SEO and reputation management by Erase Technologies Read More »