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As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
YouTube is no longer optional for SEO in the age of AI Overviews Read More »
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
Top 10 Google Ads mistakes to avoid in 2026 Read More »
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
Where affiliates can get traffic beyond Google search Read More »
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
7 hard truths about measuring AI visibility and GEO performance Read More »
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.
Google Ads for niche markets: What actually works in 2026 Read More »
SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI Read More »
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
3 pillars of AI-era SEO for regulated industries Read More »
Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid surprises.
How Google Ads paces, caps, and recalculates spend when budgets change Read More »
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini Read More »
AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.
AI displacing traffic? Time to leverage your most undervalued channel. Read More »