LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
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Opinion
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Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
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How to take your marketing measurement from crawl to sprint
Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.
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Marceu Martins on designing 99.9% uptime systems where 1% failure isn’t an option
Marceu Martins has spent 25 years working in parts of technology where failure is not abstract. In the systems he designs, a 1% error is not a minor defect or an acceptable edge case. It represents systemic exposure. Across global supply chains, semiconductor logistics, and telecommunications infrastructure, even small inconsistencies can propagate across interconnected systems. […]
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How to measure intent gaps using Google Search Console data
Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.
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Audit your agency: 6 questions to find a true growth partner
Most agencies sound the same. The real differences show up in how they optimize, measure, and scale. This is how to uncover them.
Audit your agency: 6 questions to find a true growth partner Read More »
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
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How AI search defines market relevance beyond hreflang
Explore how AI evaluates content across markets, and what signals help your local pages get selected, cited, and used.
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Utah let AI prescribe medicine
The case for AI prescription renewals is real. So is the case against trusting a state sandbox to catch the risks. In January, a security research firm called Mindgard sat down with a chatbot. The chatbot had been built by Doctronic, a health technology startup that had just become the first company in American history […]
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How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
How AI decides what your content means and why it gets you wrong Read More »