5 priorities for lead gen in AI-driven advertising
Clean up conversion data, simplify landing pages, budget across the funnel, and create assets AI can actually use effectively.
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Opinion
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The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
The Mad Men era of SEO: Why AI is shifting search to persuasion Read More »
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Google, Meta, and the long history of misaligned incentives in paid media Read More »
How marketing leaders are getting unstuck from Salesforce by Stitch
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
How marketing leaders are getting unstuck from Salesforce by Stitch Read More »
Cheap cloud was built for stability, but that world is changing
The Iran war is not making cloud suddenly expensive. It is exposing how cloud economics was always downstream from energy markets, and Europe is structurally exposed. The current conflict in the Middle East is no longer contained to the region. Its effects are beginning to ripple into economies still recovering from the 2022 energy crisis, […]
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The Uffizi cyberattack should worry every museum in Europe
A cyberattack on one of Italy’s greatest cultural institutions reveals a sector that has mastered physical security and ignored the digital kind. On the weekend of 1 February 2026, staff at the Uffizi Galleries in Florence arrived on Monday morning to find their email accounts suspended, their internal servers unreachable, and the administrative backbone of […]
This story continues at The Next Web
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SEO in 2026: Higher standards, AI influence, and a web still catching up
Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex.
SEO in 2026: Higher standards, AI influence, and a web still catching up Read More »
How to design content that AI systems prefer and promote
See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused.
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How to produce content that naturally builds AEO clout
Backlinks still matter, but authority now extends to mentions and citations. Learn how to create content that earns both in AI search.
How to produce content that naturally builds AEO clout Read More »
Guest post outreach in 2026: A proven, scalable process
Learn how to find the right sites, pitch relevant topics, and improve reply and publish rates with a repeatable outreach workflow.
Guest post outreach in 2026: A proven, scalable process Read More »