Google adds Channel Diagnostics to Performance Max
Google’s Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.
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Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented
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How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
How campaign structure shapes Google Ads performance Read More »
Microsoft expands Performance Max testing with new experiment types
Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.
Microsoft expands Performance Max testing with new experiment types Read More »
Google Ads redesigns All Campaigns selector
Google Ads is rolling out a redesigned All Campaigns selector with a new hierarchy view and search to simplify campaign navigation.
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Google renames age estimation ads policy as global age assurance expands
Google updated its age estimation ads policy to clarify when temporary restrictions apply to sensitive ad categories.
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Google adds new YouTube brand campaign measurement tools
Google’s new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.
Google adds new YouTube brand campaign measurement tools Read More »
CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.
The post CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working appeared first on Search Engine Journal.
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AI search is driving customers. Can you measure it? by CallRail
AI search is becoming a measurable source of customer discovery. Here’s what nearly 30 million calls reveal and what marketers should do next.
AI search is driving customers. Can you measure it? by CallRail Read More »
How one broken form cost an agency months of leads ft. Danny Gavin
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
How one broken form cost an agency months of leads ft. Danny Gavin Read More »