How ad platforms count and report conversions differently
Your ad platforms don’t have to agree to be useful. Learn what different attribution methods are actually telling you.
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Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Meta Business Agents are here. Marketers should pay attention Read More »
How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
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Web Push advertising in 2026: Market trends and challenges by RollerAds
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
Web Push advertising in 2026: Market trends and challenges by RollerAds Read More »
Google AI Mode ads reach nearly 30% of queries: Study
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Google AI Mode ads reach nearly 30% of queries: Study Read More »
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why CPC inflation starts before the auction Read More »
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives.
The post The PPC Metrics Your CFO Actually Cares About (And How To Report Them) appeared first on Search Engine Journal.
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report Read More »
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 via @sejournal, @siliconvallaeys
The shortlist economy is here: AI agents hand buyers three to five options. Here’s how to make sure you’re on it.
The post Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 appeared first on Search Engine Journal.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions via @sejournal, @brookeosmundson
Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.
The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.