OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
OpenAI launches product feed ads in Ads Manager beta Read More »
PPC
Auto Added by WPeMatico
Google expands richer Local Services Ads for real estate nationwide
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
Google expands richer Local Services Ads for real estate nationwide Read More »
Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
11 PPC errors uncovered in recent B2B audits Read More »
Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn’t enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Why your brand campaign may not be ready for AI Max Read More »
Google adds new Performance Max asset testing tools
Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.
Google adds new Performance Max asset testing tools Read More »
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements Read More »
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as “requirements” and aligning advertiser guidelines.
Google to update Local Services Ads policies in July Read More »
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here’s why Google AI Brief matters.
Google AI Brief may be the replacement keywords never had Read More »
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here’s how to evaluate funnel health and adjust spend as market dynamics change.
Stop looking for the perfect PPC budget split Read More »