Amazon launches Alexa+ Agentic Ads
Amazon’s new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.
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Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
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Google Ads updates target-based bidding for budget-limited campaigns
Google’s upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.
Google Ads updates target-based bidding for budget-limited campaigns Read More »
Reddit unveils new AI-powered ad tools built on community conversations
Reddit’s new features aim to help advertisers build more relevant campaigns using insights drawn directly from user discussions.
Reddit unveils new AI-powered ad tools built on community conversations Read More »
Google Ads automatically enrols advertisers in conversion-based customer lists
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google Ads automatically enrols advertisers in conversion-based customer lists Read More »
Google Ads brings back Target CPA and Target ROAS naming
Google’s update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
Google Ads brings back Target CPA and Target ROAS naming Read More »
Laura Abreu talks about a client experience that made her quit Google Ads
Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
Laura Abreu talks about a client experience that made her quit Google Ads Read More »
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
OpenAI’s UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
OpenAI opens ChatGPT Ads Manager beta to UK advertisers Read More »
Google launches AI agent for Ad Manager
Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.
Google launches AI agent for Ad Manager Read More »
Google Ads launches beta for supplemental conversion data
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
Google Ads launches beta for supplemental conversion data Read More »