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Google’s updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Google Ads updates terms of service ahead of July 2026 rollout Read More »
More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.
Why high-ROAS campaigns don’t always deserve more budget Read More »
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.
The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeared first on Search Engine Journal.
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework Read More »
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
DV360 API Adds Demand Gen Support Read More »
Google is helping advertisers unify measurement workflows and boost audience match rates across Google’s advertising ecosystem.
Google expands Data Manager API with GMP event ingestion Read More »
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Commerce media expands beyond retail sites with Demand Gen integration Read More »
Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.
Google appears to be testing new branded search controls in AI Max campaigns Read More »
Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.
Google Ads launches built-in lead management dashboard Read More »
Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.
How to structure paid social creative testing for better performance Read More »
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
Why your B2B PPC metrics may be lying to you Read More »