Google released v23.2 of the Google Ads API
Google’s v23.2 API update introduces a resource that identifies whether a video ad is Google-generated or advertiser-provided
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Google adds seasonal creative theming to PMax asset groups
Google’s Asset Group Theming lets advertisers clone and apply seasonal themes to PMax asset groups, without touching the original.
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Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse via @sejournal, @brookeosmundson
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
The post Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse appeared first on Search Engine Journal.
Google PMax gets new exclusions, expanded reporting features
Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.
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Google Adds New Performance Max Controls And Reporting Features via @sejournal, @brookeosmundson
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.
The parts of Performance Max you can actually control
Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, and targeting.
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LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL Read More »
TikTok ad creative has a shorter shelf life. Here’s how to keep up
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing.
TikTok ad creative has a shorter shelf life. Here’s how to keep up Read More »
The first-party data illusion by AtData
Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth.
The first-party data illusion by AtData Read More »
Reddit is launching new shopping ad tools ahead of Shoptalk 2026
Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform’s audience.
Reddit is launching new shopping ad tools ahead of Shoptalk 2026 Read More »