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Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.
Google expands Merchant Center loyalty features to 14 countries and AI surfaces Read More »
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Microsoft lets merchants update store names and domains in Merchant Center Read More »
A bug in Ads Editor is causing copied structured snippets to stay linked, leading to unintended language changes across accounts or campaigns.
Google Ads Editor bug links structured snippet languages across accounts Read More »
Sales in long cycles is shaped by people, timing, and operations. Lead valuation gives paid media platforms clearer, more reliable signals.
Where paid media optimization should stop in long sales cycles Read More »
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor’s angry customers leading to an unexpected acquisition strategy.
Heidi Sturrock shares how a costly mistake became a competitive advantage Read More »
Google’s Veo video generation model is now available in Google Ads globally, letting advertisers turn static images into YouTube-ready videos in minutes.
Google brings its Veo video generation model to Google Ads globally Read More »
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April Read More »
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
ChatGPT ads are showing up – a lot Read More »
From $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.
How SEO maturity unlocked a 133x ROAS in medical device marketing Read More »
B2B buyers are influenced long before they search. Here’s how AI-powered Google Ads campaigns build demand early — and pay off over time.
AI-forward campaigns are a B2B growth gold mine — if you’re patient Read More »