Google leaves door open to ads in Gemini
A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.
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Google Ads refreshes Asset Optimization layout for Demand Gen
Google Ads’ new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.
Google Ads refreshes Asset Optimization layout for Demand Gen Read More »
The marketing measurement flywheel: A 4-step framework for proving impact
Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.
The marketing measurement flywheel: A 4-step framework for proving impact Read More »
What 23 tests reveal about Google AI Max performance
Testing across 16 advertisers reveals how text customization, URL optimization, and account-wide adoption influence AI Max results.
What 23 tests reveal about Google AI Max performance Read More »
Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.
Eight out of ten PMax advertisers are now running CTV ads Read More »
Survey: PPC is getting harder — and AI is only saving 5 hours a week
Over 1.3K PPC experts confirm – platforms are harder to trust, AI isn’t the rescue many hoped for and the biggest threat is clients going in-house.
Survey: PPC is getting harder — and AI is only saving 5 hours a week Read More »
Google launches dedicated Merchant Center hub for agencies
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
Google launches dedicated Merchant Center hub for agencies Read More »
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
5 B2B LinkedIn Ads tests to run in 2026 Read More »
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal.
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Meta is passing Europe’s digital taxes directly to advertisers
Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
Meta is passing Europe’s digital taxes directly to advertisers Read More »