Google adds automatic end screens to video ads
Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens.
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Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
Why tomorrow’s media leaders must think like product managers Read More »
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
Google Ads adds AI voice-over to Performance Max video ads Read More »
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
OpenAI updates privacy policy as ads expand in ChatGPT Read More »
Google Marketing Live 2026 set for May 20
An email from the Accelerate with Google program inviting entries to the Google Ads Impact Awards shared the date GML 2026 is happening.
Google Marketing Live 2026 set for May 20 Read More »
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Why PPC teams are becoming data teams Read More »
ChatGPT ads are coming — here’s how you should prepare now
If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.
ChatGPT ads are coming — here’s how you should prepare now Read More »
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
Google contacts advertisers with a mandatory EU political ads deadline Read More »
Break down data silos: How integrated analytics reveals marketing impact
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
Break down data silos: How integrated analytics reveals marketing impact Read More »
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
‘Always be testing’ worked in 2016 — it’s risky in 2026 Read More »