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Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
Why most video ads fail — and what video metrics actually matter Read More »
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
The post AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse appeared first on Search Engine Journal.
Independent research and an exclusive with Google’s Ads Liaison confirm AI Max’s real-world trade-offs — and the end of Dynamic Search Ads.
AI Max increases revenue 13% but drives higher CPA: Study Read More »
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.
What SMEC’s Data Reveals About AI Max Performance via @sejournal, @brookeosmundson Read More »
Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns.
Google Ads status dashboard flags Ad Manager reporting issue Read More »
Google has added a “build to order” availability option in GMC giving vehicle sellers a clearer way to list customizable, factory-order models.
Google Merchant Center adds “build to order” for vehicle listings Read More »
AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC.
Are your PPC ads still authentic in the age of AI creative? Read More »
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.
Google to disable Customer Match uploads in Ads API Read More »
From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.
Click fraud in Google Ads: Where exposure rises and how to reduce it Read More »
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
Google Ads retargeting: A guide to your data segments Read More »