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A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.
Google adds video visibility to Performance Max reporting Read More »
Google AI Mode will remain ad-free if you link apps, even as ad testing expands in its U.S. rollout of more personalized features.
Google says AI Mode stays ad-free for Personal Intelligence users Read More »
The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns in Google Ads Editor.
Google Ads Editor 2.12 adds creative control and campaign flexibility Read More »
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
The post PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy appeared first on Search Engine Journal.
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
OpenAI tests Ads Manager as ChatGPT ad business takes shape Read More »
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
Google tests “Sponsored Shops” blocks in Shopping results Read More »
Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.
Chloe Varnfield talks sneaky Google Ads settings and tanking performance Read More »
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
Beyond keywords: Mastering AI-driven campaigns Read More »
Google Search Ad audits must now rebuild the visibility automation removed. Here’s how. (A response to Google’s Ads Decoded podcast.)
Google Search Ads in 2026 require a different kind of audit Read More »
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal.