Google launches Ads DevCast Vodcast for developers
Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
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Google tightens rules on out-of-stock product pages
Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.
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Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
The post Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse appeared first on Search Engine Journal.
Microsoft Advertising simplifies automated bidding setup
Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.
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Google expands its Universal Commerce Protocol to power AI-driven shopping
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
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AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
AI Mode is Google’s next ads engine — and it already knows how to monetize it Read More »
Google retires several legacy ad format policies
Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.
Google retires several legacy ad format policies Read More »
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
Google brings vehicle feeds to Search campaigns Read More »
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed
Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed Read More »
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
YouTube tests sticky banner after ad skip Read More »