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Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Amy Hebdon discusses the PPC decision that cost her a good client relationship Read More »
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads tests A/B experiments for Shopping ad product data Read More »
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
OpenAI begins testing ads inside ChatGPT Read More »
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google Ads makes Manual CPC easier to find Read More »
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
AI for video advertising: 5 best practices for PPC campaigns Read More »
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google introduces total campaign budgets for Search Read More »
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google Ads rolls out account-level placement exclusions Read More »
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
AdSense publishers report sudden revenue plunge — again Read More »
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
YouTube gives creators smarter ad targeting Read More »
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Microsoft adds new customer acquisition goals and deeper visibility to PMax Read More »